Footprint Chronicles – the good and the bad

22 02 2008


Yesterday, I was given a pair of serenity pants from Patagonia as a gift. To my delight in reading the label, was the environmentally friendly “e” logo, explaining the organic cotton used to make the pants.

This then led me to look at the Patagonia website, where I came across the “the Footprint Chronicles”. This is a newly launched addition to their website, explaining the process by which some lines of their clothes are made. Although my pants in particular did not have a chain explained yet, it was extremely interesting to see Patagonia’s own criticism of their company – the good and the bad their thoughts, and even a link for consumer posts on their thoughts.

Kudos to Patagonia for living their corporate responsibility.




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